Local Business Online Marketing Plans & Design

You might ask "Why would a local business want to advertise and promote on the World Wide Web?"

Local consumers look for information about hometown products and services on the Internet. They don’t just go to the Yellow Page directory when ready to buy—as they once did.

Your customers would do even more searching online, if the information for Your Business was more complete.

According to a study conducted by eMarketer.com:

• 73% of U.S. Internet users (approximately 129 Million people) preformed a local search online in the month of July, which is equal to a 43% increase when gauged against the same month the previous year.
• 75% of Internet users have looked for services and products within an area close to their home or business.
• 55% of all Internet search engine references are for locally sold products and services.

Who searches online for local businesses?

• The local residents of your community (over 450 households with high speed Internet customers Conrad Montana according to 3 Rivers Communications
• Travelers (looking for places to stay, eat and for entertainment)
  
• People intending to move there (or just arrived)
• Other small towns around with limited service providers
  
• Others wanting to do business with an enterprise in Your Town

Your customer is embracing the convenience of searching on the Internet to find information about local businesses. Watch this short video. We wiill help you list your business on Goog-411

What is being searched for:

• Where is Your Business Located
  
• What are Your Hours of operation
• What is Your Phone number
• Solution for a specific problem
• Information - How to...

Tell More of Your Business Message

Frequently Asked Questions:

Are there questions that you get asked over and over? Why not put the answers to those on your website? And, if you're worried about not being personal - It doesn't have to be text. You can record a video demonstrating the answer to the question - or record an audio with your voice giving the answer and inviting your customer or prospect to come in and enlist your services.

Product or Service Demonstration:

Do you have a product that if your customer saw it in action it might motivate them to purchase, or at the very least motivate your prospect to come in and visit your place of business for a hands on demonstration?

What about showing you prospect or customer how special equipment is used in a service that you provide such as carpet or drapery cleaning. It's very simple to use video to demonstrate the special features of the equipment or you & your staff's specialized training in providing the service.

Run Specials or upload Printable Coupons

Restaurants - List your daily specials and take online reservations

Show how to do a project with video, include a shopping list for your website visitor to come to your store to purchase the supplies.

If you are not sure how to do all of this, or don't know where to get started, we should talk!

Let me introduce myself to you, I'm Melody Campbell, Small Business Marketing Coach. I've been in promotion and marketing of businesses most of my adult life - In 1991 I started my own promotional product & marketing business and used the Internet to build it to nearly a million dollars in annual revenue.

I'd love to meet with you in person to discuss what you can do to promote your business on the Internet - to get more qualified customers, or to educate your current customer about more of your products and services.

• Listed in the local search directories (you'd be surprised who is using them here in town!)
• Create or upgrade your current website and optimize for local search words & phrases
• Set up regular email newsletter (weekly, monthly) of your newest specials and information
• Implement more interactive ways to engage your customer in your business - audio, video, photos, answers to frequently asked questions, and even online shopping!